Lenticular 3d: Proof that our Direct Mail works
PROOF THAT OUR LENTICULAR DIRECT MAIL WORKS!!!!
Good news! Objective proof that 3D lenticular works for Direct Mail advertising is here. Several clients have asked for this information. Here it is! (with thanks our partners for this cooperation).
FIRSTLY: WE BREAK THROUGH THE CLUTTER
Sending 3D Lenticular mailers from Sellex3D.com.au is a proven way to break through your response rate struggles. Harness the eye-ball grabbing power of lenticular direct mailers for your next marketing campaign if you want to:
Achieve increased stopping power:
- Increase involvement
- Continues performance in repeat exposures
- Generate higher product perception
Kodak® commissioned an independent study of the effectiveness of lenticular advertising and direct mail. The results were astounding. The analysis showed: 2
- A lenticular ad or promotion can be 4 times more effective than traditional advertising in stopping readers in their tracks and grabbing their attention.
- One lenticular advertisement can generate an increase of 200% on the time spent on the entire marketing message.
- A repeat ad can have the same increase in effectiveness at extending the time readers spend on the marketing message – no lessening of reader attention.
FINALLY: WE PROVIDE REAL-WORLD RESULTS
In the Fall of 2008, the American Dental Association used a lenticular direct mailer as a part of their media mix for the sales promotion of a desk reference guide. 50,000 direct mailers were sent as one part of a 11-part promotion campaign. The results speak for themselves, as reported directly from the client:
- “Response rate: 2.14% (out of 11 other mailers/promos this ranks #4 and is one of the best response rates for a postcard that we have seen).”
- “Gross Revenue generated is the second highest grossing campaign of the 11, (nine campaigns have been in the market for a longer period of time than this one).”
- “This campaign accounts for 20% of total orders of the 11 campaigns.”
“I’m very pleased with the results!”